As much as the chosen headline for this article may seem to be the concerns of a slightly unbalanced or confused individual, these are the exact words that I have heard from numerous colleagues. Information overload is a female dog. One would assume that the endless debates, the books, the videos, the written articles that saturate the media and bookshelves would have created some level of "knowingness". Unfortunately, the results are quite the opposite. People are more confused now than they were before the big green push. And I mean people across the board - IT executives, housewives, retailers - you name it.
My impression is, the problem with our green effort has been the methods used in dispensing the needed knowledge.Green living and technology has been hijacked by top level marketers. Many books are written with the college grad in mind. Most opinions come with a hidden agenda and some are coming from a stance of classism. It is unfortunate that most corporate videos about green are the ones put out by the massive,enterprise organization. Their environment, because of its enormity, warrants addressing issues like LEED design, solar, wind, geo-thermal and the likes. On the residential side, videos about green seem to mimic "pimp my home". Huge, expensive, space like, futuristic gadgets and appliances are the main props.We see videos with $12K dollar stoves, $8K dollar refrigerators and huge estates on massive plots of land (sprawl). The "Joe and Mary Six Pack" walk away thinking that green is expensive, or the Joe Engineer of that small company believes that greening is out of his league. Even more........... To continue reading this article, please go to:
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